It is a well-known and widely reported fact that one of the main barriers to the expansion of ecommerce has been lack of trust. Consumers refrain from shopping online as they do not feel comfortable about the reputation of the companies running the websites and about how well their rights are being protected. I am confident that consumers will prefer to browse and shop on accredited websites, and with the guarantee that they follow digital market best practices based on compliance with rules set out by the trustmark Confio.